Our design team will provide you with the best experience in website design and development. In addition, we create mobile-friendly, search-engine-optimized, and tailor-made websites that will allow you to meet your objectives and support your online marketing campaigns. By understanding how important each social media is to achieve your target audience, we choose the best channels that can deliver the best result-oriented campaigns. We create outstanding digital marketing strategies with clear audits and research to understand your products and services, your target audience, and competitors, and choose the best marketing methods. Every website we create has the best SEO practices included. We constantly monitor updates to keep your site in line with the latest trends.
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Most Popular Questions
Social media marketing
Social media marketing is the strategic placement and creation of content that promotes your brand or product across your company’s own social media such as:
This also consists of the posts you pay to appear on users’ channels.
This is everything related to your website’s ability to engage, attract, and convert users. That is to say, this often involves filling your website with captivating and helpful content through blog posts, leadership articles, and more. This is appealing content to the type of audience you are trying to attract.
These must be thoughtfully conceived to either have a memorable hook that your audience will share through other areas to rank highly on commonly searched queries.
Digital marketers are always involved in their organization’s efforts to get coverage from other publications. This consists of setting your team to think pieces or write articles for online magazines or popular blogs; or give interviews to podcasts, digital newspapers, and more. Hence, this allows you to raise brand awareness and establish yourself as an expert in your field.
This is the most direct way to foster and encourage relationships with your customers, improve their engagement level with your brand; keep them apprised with updates; as well as reach potential clients high a low-cost and highly-targeted marketing campaign.
Pay-per-click (PPC) ads
The direct approach of paying for ads ensures that you will access more potential customers on your website or brand. However, this is simple in concept and complex in execution; given the real money involvement, PPC marketing campaigns demand a meticulous strategy to make sure that your ads are where they will be most effective.
Analytics and reporting
All the mentioned strategies require analysis to discover what worked out well and areas for improvement. Moreover, it is now possible to have a highly-detailed analysis of where your traffic is coming from and where it goes, which images or keywords are more effective than others at attracting clicks, and more.
Sorting through this extensive information helps all your digital marketing campaigns learn from the shortcomings of the one before. In this way, you ensure a better targeting of your audience.
As aforementioned, SEO is the practice of enhancing your site so it can rank higher on search engines. Further, website design is the creation and design of a website and all of its individual pages.
If you put them together, SEO web design is the implementation and design of your website when it is optimized for search engines. In addition, it has the SEO practices that designers must follow when building a website.
While PPC and social media are great for increasing traffic; it is crucial to find organic ways to take your website traffic to the next level as well as get your site to page one on the SERPs.
All money invested in user experience will bring 100 in return, a ROI of 9,900%; however, that is not the only benefit. If you want to be on the good side of the Google algorithm, your site must be user-friendly as well as SEO-optimized. Most importantly, Google has refined criteria and UX-related metrics will influence your rankings.
Google will only rank the best sites to prevent its own user experience from being influenced by poor websites. Therefore, having a high-ranking website will build trust among its user base while helping them find what they are looking for.
In short, the most important goal of both SEO and web design is to provide users with a great experience. While one may focus on its ranking on the search engines results page (SERPs) and the other on the look of your site; they both work to build a site your visitors will find what they want.
Our digital marketing services have 4 advantages over traditional marketing:
A website is often the single most important marketing tool and has insights into what people are interested in and how they are finding your website. How many people are visiting your website and where they are coming from; natural search, PPC, email campaigns, or social media. With our digital marketing, you can monitor changes, and obtain real information.
Our digital marketing services have opened the marketing arena to small and medium-sized companies. Putting them onto a new level with bigger organizations, through its affordability.
You can share your message out there rapidly in the virtual world; a simple mouse click is all you need.
Digital marketing provides a dynamic environment for how you promote your business in this fast-paced world.
One of the important reasons why digital marketing has become so important is audience engagement. You can talk and nurture relationships with your current and prospective customers; answer their questions, and solve their problems.
Traditional marketing is still valid, although it looks like the future of digital marketing is much brighter. Although we cannot deny the influence of online marketing, the internet is not all. Thus, there is hard competition between the two of them.
The main problem with the relevance of traditional marketing is the elevated costs of creating a campaign. Shooting a TV commercial requires a high budget that you can often compare to the price of shooting a movie. Similarly, the costs of releasing a TV commercial are always high, but there are seasons when channels increase their prices.
In the same vein, seasons like Christmas or especially during a sporting event attract massive audiences such as the World Cup.
Digital advertising, on the other hand, has various advantages over traditional media advertising. You can obtain better results with a significantly smaller investment, as well as customize the message for your ideal audience, and modify any campaign at any given time.
The internet of worldwide internet users is also increasing every day. According to the latest research; in 2018 the number of internet users was 4.021 million (53% of the world population) by June 2019, this number reached 4.388 million (57%).
Increased web traffic as a result of organic visibility is an outstanding benefit of SEO. Likewise, Search Engine Optimization is customer-centric and hyper-targeted; an effective SEO campaign will allow you to deliver your website to your desired audience via search queries.
Since users are already looking for what you offer, organic visibility provides high-quality traffic to your website without persuading the visitor.
2. SEO offers impressive ROI
Return on investment (ROI) is a priority consideration when evaluating digital marketing ways, if not the most important. However, while SEO results take time, a top-quality campaign will eventually deliver an impressive return on investment.
3. It optimizes User Experience
User Experience is an essential component of SEO and an important Google ranking factor.
Google users will expect to have their questions answered in seconds. A guest who visits a website and is met with a poor user experience such as massive popups or mobile incompatibility will likely leave within seconds. In addition, high-bounce rates will tell Google that the web page is not valuable and will lead to lower rankings.
4. It improves credibility & trust
Ranking first on the Google search page will boost credibility among your potential clients. Further, Google will rank your website based on several off-page and on-page signals such as mobile usability, website speed, and created content. While your users will not pay attention to these areas, users will expect Google to deliver valuable and relevant content first.
Most users trust Google’s algorithm so much that 75% of them will not move on to page 2.
SEO, in addition, will give you consistent results as well as increase the value and authority of your website. However, PPC will give you immediate results through a highly-targeted and data-driven campaign within a time-framed period even if your website is not designed for SEO.
SEO is cost-effective and it will deliver a massively higher ROI. And while PPC is a little expensive, it offers rapid visibility. Most importantly, we recommend using a combination of both depending on your short-term and long-term budget, traffic objectives, and other important factors.
Both will work well together; website rankings at the top of the paid search results and first-page organic rankings provide users with additional opportunities to visit your website and improve brand awareness and credibility. You can use SEO data to optimize and inform your PPC strategy.
High-quality SEO designed for a brand’s site will have massive long- and short-term results. Our team of experts is dedicated to delivering good returns; providing you with transparency through the entire SEO and PPC process.
SEO is the backbone of your operation. Firstly, you are catering to the systems that run the Google algorithm, since without a proper SEO optimization and implementation; your site will never see the light of the day.
Social Media Marketing, on the other hand, is the skin and makeup. It is what gives your business a personality. And it is also what drives actual individuals to your website when they trust you as a leader in your industry.
However, one cannot exist without the other. When you think about it, when you offer construction repairs and someone types in “construction repairs near me” into Google; quality SEO is what will ensure that your business ranks first on SERPs.
But if you are spreading the word about your construction business; Social Media Marketing is what will build your following. In addition, it will let people know you exist before they head into Google.
On the other hand, measurable increases in conversions and traffic must be able to be analyzed within 6 months to 1 year if your SEO strategy is working. However, with high domain, page authorities, and high-competition keywords, it may take much longer, sometimes up to 4 years to see relevant results and good rankings.
You must have in mind that your SEO campaign must adapt to changes in the algorithm as well. As the digital marketing and SEO world keeps changing, your approach must evolve with it.
Sometimes it is impossible to implement a time period that applies to all websites, and the best we can do is give an estimate based on analyzing your website’s current performance and your strategy.
In short, there is no escaping the fact that it will take time to improve your SEO. Google and other search engines like Bing want to show the best results for their users; it will take time to rank, but with us, you will obtain results.
As previously mentioned, with our strategies in place, from 6 to 12 months is long enough to see the SEO impact on your website and justify investment into growth.