What is LinkedIn Audience Network 2023? And how it so important in the professional market?
LinkedIn is the best place to give your business more exposure. Therefore, if you are a professional in any field and your goal is to offer your services, your profile will be in constant exposure to obtain new opportunities. In this way, you must have an interest in being part of the LinkedIn audience network.
In this article, we will be talking about the LinkedIn audience network. Since LinkedIn has become the main focus or tool that many companies, whether large or small, rely on to get trained personnel. In addition, the salaries of these companies are among the most competitive in the world market.
- How does LinkedIn work?
- Which is the LinkedIn audience network?
- What is the audience channel?
- What channel is the audience network?
- Where to watch the audience network?
- LinkedIn demographic tool
- Why is LinkedIn so important in the professional market?
- How Digitizengrow can assist clients to run LinkedIn Marketing?
1. How does Linkedin work?
Nowadays, LinkedIn is a social network for professionals that has been gaining strength over the years; that is, the LinkedIn audience will be all those people interested in obtaining a job in their field of experience. It has become the quintessential place to find jobs and internships, learn new skills, and connect with potential clients who can help you grow your business. For these reasons, the LinkedIn audience network is on the rise; because it only brings benefits to its members.
1.1 How to find your ideal LinkedIn audience network?
In turn, LinkedIn has professionals from all fields; so it is important to identify your needs or aspirations to see which one satisfies them best. On LinkedIn, there are some tips you should know to build a really powerful audience and optimize your conversion funnel.
To help you find your ideal LinkedIn audience, this platform has thought of everything for advertisers who want to increase the reach of their campaign. There is an audience expansion that will allow you to find additional audiences that you are already targeting. Here, if you are used to building audiences, you will get more relevant data.
2. What is the LinkedIn audience network?
First of all, the audience network online is a group of people who can be reached by employing communication via the Internet. These people are likely interested in your service or product. They will share common characteristics or set of behaviors, these could be:
- Age range.
- Sex.
- Relationship status.
- Field of work.
- Income.
- Work.
- Place of residence.
These common or demographic characteristics are defined by all the criteria; that you are going to implement to find your target audience.
2.1 How to attract your LinkedIn audience network by posting?
Besides, the greatest way to create an audience since ever is by posting on LinkedIn. That is the most important part, in addition, it is completely free. All you have to do is share content about the things you know. By doing so, you will have more chances that people in the same industry as you will see your content.
As well as other people different from your work area will be able to see it and comment on your different posts. What you have to do is choose topics that could potentially interest other professionals; and talk about your successes and failures related to your work environment. You can also talk about topics that matter to you and that you master.
What you need to know about your LinkedIn audience process is that it is not just about posting your content. But, also, posting comments on others’ feeds and being able to add valuable information to their content, or you can be a boomer and just react without adding any important information.
Either way, it is so important to make yourself known in this network to find potential customers. You will be seen and people will be interested to see what happens with your content and your profile. You will arouse their interest and that is exactly what you want. Therefore, help members by answering their questions; also share your content and share the content of others by mentioning them and giving your opinion. All these techniques will help your LinkedIn audience network increase day after day with simple steps.
2.2 How to build your LinkedIn audience with ads?
Definitely, in the process of all LinkedIn audience networks, you must go through this important step because you want to have the portrait of the ideal client. With that in mind, you will be able to deliver the right message at the right time; because you will have a vision of what your potential customer would want from you.
3. What is the audience channel?
Connecting with the audience more effectively is, in short, one of the main objectives of marketing departments. The appearance of the internet, the irruption of social networks; the infinite options for personalization and segmentation have made this path toward the consumer increasingly lighter. Well, this can only be achieved through audience channels.
After social networks and the great trick, they offer advertisers to define the target audience within their territory; audience networks arrived. These are partnerships of the platforms with publisher sites and third-party applications to offer the audience many more options for targeting.
It is a new strategy for marketers that benefits both publishers, who add the source of income; and advertisers, who enjoy a new and broader window to reach new consumers.
LinkedIn allows you to target your audience based on their titles, their position in a company, their interests, or job functions. It is a very powerful tool. Do not forget that you must define a target, a character, because it is the key to finding your ideal client
4. What channel is the audience network?
LinkedIn is the leading Social Network for business. This means that your target audience’s channel number is made up of professionals who access the platform on a commercial level, and connecting with the audience on LinkedIn can be challenging.
LinkedIn’s growth reflects stellar execution; two new members join this professional network every two seconds, and almost half of its users, 46.97%, engage consistently each month.
The profile of its users is mainly high-level and reveals that 90 million of these are in senior influencer positions; while 63 million are in decision-making positions. Interestingly, 87% of millennials on this Social Network occupy 11 million of those decision-making positions.
On the other hand, 57% of users throughout the world are men, while 43% are women, with different engagement habits in this Social Network.
3.1 The saved hearings
Saved audiences allow you to save the targeting options you use regularly so you can easily reuse them. You can choose your demographic, interest, and behavioral data and save it for later use with new ads.
Besides, the ad group usually chooses this kind of audience. You can mix audiences already created with demographic data to further refine the segmentation
5. Where to watch the audience network?
Brands will be able to get to know their audience on LinkedIn in detail; through various tools that have emerged in the market to facilitate the hiring process and provide a satisfactory customer experience.
With the new tool for companies, you will be able to know your audience on LinkedIn, and with this; you will be able to analyze which people your website is reaching. This new tool is called LinkedIn Demographic Tool and with it; you will be able to break down your website visitors into eight different categories, including the name of the company, the position; and the location among others.
According to Cherian, LinkedIn’s goal is not for brands to only advertise on its platform. Although that would be a good result for the company; its Campaign Manager tool to become an essential analysis solution for everyone.
6. LinkedIn demographic tool
The new LinkedIn Demographic Tool will be available to those brands that use the advertising service of the Campaign Manager platform. With these tools; you will be able to achieve a B2B following, as long as you insert the social network tag on the pages. Where you want to know your audience on LinkedIn.
To get to know your audience on LinkedIn; the platform uses the same conversation tracking technology that enables ad targeting of its Matched Audiences Ads; and after all, this is the type of data that we offer to LinkedIn when connecting us
Sudeep Eldo Cherian, director of global product marketing for LinkedIn Marketing Solutions, commented that with this new tool, companies will be able to know if their marketing efforts are well channeled. If a company seeks to attract IT professionals, to its website and discovers that most of them come from the health industry. You could adjust your strategy to better segment your efforts.
4.1 LinkedIn’s new Demographic Tool will be free for Campaign Manager users
Marketers will also be able to get better data by looking at a breakdown by specific sections of a website; rather than getting the data as a whole. To take advantage of the full potential of this new tool, companies, and brands will have to configure some options; for example, the information tag that is inserted on the website.
Based on this configuration; Demographic Tool will be able to offer a new series of metrics to measure marketing campaigns more effectively; or if, on the contrary, it should be reconsidered. Among other options that companies that use it will be able to obtain; will be that when contracting the services of a provider they will already know their skills. The industry in which they work, and other interesting data.
But the most striking detail is that the new LinkedIn Demographic Tool is free. So any company that uses your campaign manager will be able to benefit from its
7. Why is LinkedIn so important in the professional market?
Since, social networks have become a window to the outside world; which allows us to show ourselves and make ourselves known as we are. Because of this, we must work well, to enjoy good visibility and a great image both personally and organizationally. In addition, it is very important to have a great presence on LinkedIn. Since, as we can see, there are more opportunities for you to show your abilities online; because, we could apply even with companies out of your home country. Without the help of the internet, this would be a huge barrier. As well as; it is important to give a good focus to the public that we want to target our services. Since if we make mistakes when choosing our ideal audience, we could lose valuable offers.
8. How Digitizengrow can assist clients to run LinkedIn Marketing?
On Digitizengrow, we have a wide variety of services that can be really useful for your business. Including:
- Hosting services.
- SEM.
- SEO.
- Twitter marketing.
- PPC.
- Brand identity.
- UX & UI design.
- SMS marketing.
- Video marketing.
- Graphic design.
If you need help managing your LinkedIn marketing, we are your solution. You just have to call the following number +971 43 316 688. Or if you prefer, you can contact us through the following email contact@digitizengrow.com. In this way, one of our agents will be contacting you to give you an effective solution to your concerns. You can also review our portfolio and verify our work.
