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Which value proposition do custom intent audiences offer advertisers?

Which value proposition do custom intent audiences offer advertisers?

Doing the proper targeting of your ads does not have to be difficult. You can take advantage of several tools and products available to boost your digital marketing strategy.

In this article, we are going to handle the answer to the question: which value proposition do custom intent audiences offer advertisers? Let us observe:

  1. What are custom intent audiences?
  2. Which value proposition do custom intent audiences offer advertisers
  3. How can DigitizenGrow help you with Google Ads?

1. What are custom intent audiences?

Custom Intent Audiences is a Google product that can help you with your digital marketing strategies. Basically, it helps you target people that are actively searching for a specific product, topic, or solution using the web.

Whenever you create a custom intent audience, you display an ad that is targeted to a customer that is interested in the product or service you have to offer.

Thus, it is the perfect solution for the success of your Google Ads campaigns.

2. Which value proposition do custom intent audiences offer advertisers

Which value proposition do custom intent audiences offer marketers? Here we have the details:

  • Extend the reach of your ad campaigns to YouTube
  • Influence customers during an active search or purchase decision
  • Search for new users that are actively looking for a specific product or service
  • Introduce your business to a specific group of potential buyers

Since with custom intent audiences you can reach people that are considering acquiring a product or a service, they are likely to purchase it from you if they get to see your ad.

Moreover, this product is aimed at people that recently searched on Google. Thus, it targets those that are very interested in purchasing.

3. How can DigitizenGrow help you with Google Ads?

Do you need assistance with custom intent audiences? Here at DigitizenGrow we are Google Ads experts and we can help you fix all the issues you may have so you can run successful ads. Call us at +971 43 316 688 or send us an email at contact@digitizengrow.com. Also, check our portfolio to see our work.

 

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