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Why Do Search Ad Extensions Matter

Why Do Search Ad Extensions Matter?

Understanding Why do search ad extensions matter to Clients?

Ad extensions are common in the advertising world. These are great assets for those ads that do not deliver the necessary gains. However, even today some people ask themselves “Why do search ad extensions matter?”. Here we will give you the answers you need.

In this article, we will talk about ad extensions and why do search ad extensions matter. Ad extensions are a great way of giving extra information, therefore, here we will explain everything about them. Let us see:

  1. What are ad extensions?
  2. Why do search ad extensions matter?
  3. How can Digitizengrow help you enhance your ad performance?

1. What are ad extensions?


Ad extensions do precisely what their name suggests: they extend the reach of your ad. Therefore, ad extensions add information about your company to the main structure of your text ad.

According to the context of the search, Google automatically displays extensions with your ad. Since they correspond to user signals like purpose, location, or device, these extraneous tidbits of data in the ad extensions contribute positively to the viewer and perform well.

2. Why do search ad extensions matter to Clients?

Many people wonder why search ad extensions matter and there are a few reasons why, let us observe:

  • Ad extensions have a cheaper cost-per-click than a search ad headline: in this way, companies can keep their budget in place while providing more information about what they do online along with their ads.
  • They assure advertising of greater engagement: with ad extensions, you can obtain a higher engagement rate for your business thanks to the extra added information.
  • Ad extensions raise the quality of advertisements and minimize conversion expenses: consequently, you can provide better advertisements at a lower price, maintaining your budget.
  • They influence ad quality and raise engagement: finally, the last answer to why do search ad extensions matter is because they raise engagement with your core audience; allowing you to increase your ad quality in return.
  • They also tremendously increase engagement and influence ad quality in general.

3. How can Digitizengrow help you enhance your ad performance?

Digitizengrow can become your main digital marketing agency in no time. You just have to hire us and we will do the most to enhance your ad performance. With the support of our team, you can take your business to a whole new level.

With our support, you can count on the following services:


Do you want us to help you enhance your online ads? Contact us. Write us an email at contact@digitizengrow.com. One of our agents will gladly answer your doubts. Also, you can take a look at our portfolio and see our previous work with other companies.

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