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What are digital marketing and a marketing agency

More than 80% of shoppers are researching their products online and more than 1 billion people are using search engines such as Google or Bing. As a result, there is no doubt why digital marketing is becoming more and more important to reach customers. Further, many companies reach digital marketing agencies to help them in this process.

In this article, we will ensure you understand the fundamentals of marketing services and how they can allow you to reach broader audiences. Therefore, if you are wondering how a digital marketing company can assist you; it is helpful to understand what we do and what you may expect when working with us.

  1. What is digital marketing in the UAE?
  2. What does an online marketing company do?
  3. How can a digital marketing agency help you?
  4. What solutions will you receive from a marketing expert?
  5. How many marketing channels are there?
  6. Does a digital marketing agency adapt easily to changes?
  7. How can Digitizengrow assist you with your digital marketing efforts?

1. What is digital marketing in the UAE?

digital marketing

Digital marketing is also known as online marketing, it is all the marketing efforts that take place on the internet. Businesses decide to invest resources and/or money on channels such as social media, email, search engines, and other websites to connect with prospective and current customers.

Likewise, this also comprises communication forms through multimedia or text messages.

A seasoned inbound marketer, on the other hand, may think that digital marketing and inbound marketing are the same things; however, there are some differences.

To understand how this works, the best thing is to understand first the basics of digital marketing. But a simple explanation is that digital marketing is the marketing of services and products online, via the internet. Similarly, it includes strategies like:

  • Social media marketing and management.
  • Pay-per-click advertising (PPC).
  • Search engine marketing (SEO).
  • Web design
  • Content marketing.
  • Email marketing.
  • And more.

Our marketing services use online technology and platforms to efficiently market your products and services online; this way you can convert qualified leads and have better reach. With digital marketing, you can also monitor your customer engagement and behavior easily. As a result, you can track your campaign’s success and easily identify which strategy is driving more results.

In addition, it is also defined by the usage of several digital channels and tactics to connect with your audience where they spend much of their time: online. The best advertising and marketing companies like us have a clear understanding of how each campaign supports their overarching objectives.

And depending on the overall objectives of their marketing strategy, marketers can support and work with a larger campaign through paid and free channels at their disposal.

2. What does an online marketing company do?

A digital marketing business like us will take care of your organization’s digital marketing requirements by managing and implementing innovative solutions to market your services and products to:

  • Increase your sales.
  • And increase your revenue.

In addition, from redesigning your website or optimizing your content and webpages for web pages to managing your social media accounts; on Digitizengrow we can do it all on your behalf thanks to our services.

3. How can a digital marketing agency help you?

We specialize in understanding and implementing the latest and best marketing trends and strategies to help you stand out from your competitors. As a result, many organizations in the UAE have trusted us to manage their marketing and brand awareness campaigns and increase their web visibility.

Here is a list of an overview of what our marketing services will provide for your business:

  • Create, identify, and implement valuable marketing plans: marketing partners like us work with you to implement and create the best custom marketing campaigns that suit best their business and provide outstanding ROI (return on investment).
  • Provide comprehensive reports and track campaign progress: we will track the overall success and progress of your marketing campaigns. In addition, we will deliver comprehensive and custom reports, so you always stay informed on our standings.
  • Analyze results: a digital marketing agency will also evaluate and analyze the results of the marketing campaign and strategies to identify which strategies are working for your company.
  • Generate sales and leads: overall, the main goal of our marketing services is to generate leads and web traffic. Further, we will also prioritize increasing sales for your business through our innovative strategies.

We will act in the same vein as your marketing team. Most importantly, marketing businesses can also manage email accounts and social media, track the success of their campaigns and implement efficient strategies to generate sales and leads.

4. What solutions will you receive from a marketing expert?

If you are in the process of partnering up with a digital marketing agency like us, you may be wondering what to expect. Similarly, before meeting with an agency, consider your vision and your current marketing objectives; this way you can relay your goals to us.

A marketing agency, in the same vein, will work with you to understand your business first. For instance, we will establish a clear line of communication to know your:

  • Values.
  • Objectives.
  • Image.
  • Voice, etc.

As a result, we will keep this in mind when working on your marketing campaigns. In addition, here are some things to expect from us:

  • Customized strategies and designs: a good digital marketing partner will create tailor-made strategies and designs that will reflect your brand’s voice and image; ensuring that the entire campaign is a good fit for your company.
  • Open communication: you can ensure a marketing partner will stay in frequent contact with you while you are working together. Further, they may provide regular updates and reports and discuss any new techniques or improvement areas.
  • An extension of your marketing team: you can expect a top marketing partner to act as an extension of your advertising team. Similarly, this will free up time and allow your team to focus on important marketing activities.
  • Your vision is always important: digital partners will also work side-by-side with your business’s vision and keep it in mind when working on new campaigns.

Outstanding digital marketing like what we do will take the time to understand your business vision and values. Meanwhile, they will work with you to create tailor-made marketing campaigns that will boost the success of your company.

5. How many marketing channels are there?

digital marketing

Another option for marketing is the traditional one; which is done through broadcast ads (radio and TV) and print (magazines and newspapers). These channels do still exist today, however, marketing channels have evolved and continued evolving. As aforementioned, there are some digital channels that companies use to boost their brand.

You must have in mind that some companies use various channels in their campaigns. Here is a list of some of the most common marketing channels:

5.1 Website marketing

A website is the cornerstone of all marketing solutions. In addition, it is a dynamic channel on its own, but it is also the medium to execute several online marketing campaigns. A website could represent a product, service, and brand in a memorable and clear way. Above all, it should be mobile-friendly, easy to use, and fast.

5.2 Pay-Per-Click (PPC) advertising

It allows digital marketing companies to reach their audience on various digital platforms through paid advertising. That is to say, we also set up PPC campaigns on Bing, LinkedIn, Google, Facebook, Twitter, or Pinterest and show their ads to interested individuals searching for related services or products.

PPC strategies can segment audiences based on their demographic characteristics such as by gender or age, or target by their particular location or interests. Similarly, the most popular PPC platforms at the moment are Facebook Ads and Google Ads.

5.3 Content marketing

The main objective of content marketing is to reach potential audiences through content usage. Likewise, this content is usually published on a website and promoted through email marketing, search engine optimization (SEO), social media, or PPC campaigns. For instance, the tools of content marketing include e-books, online courses, infographics, podcasts, webinars, and blogs.

5.4 Email marketing

In 2022, email marketing is still one of the most effective marketing channels for a digital marketing agency. You must not confuse email marketing with spam messages; that is not what email marketing is about. This type of marketing allows businesses to get in touch with potential customers and audiences interested in their brand.

Many companies use other digital channels to add leads to their email list and from there, create a customized acquisition funnel to turn those leads into customers.

5.5 Social media marketing

The main goal of social media marketing campaigns is to establish social trust and brand awareness. As you go deeper into SMM, you can take advantage of it to get leads or as direct sales channels. For example, tweets and promoted posts are 2 examples of SMM.

5.6 Affiliate marketing

This type of marketing is one of the oldest around and the internet has brought life to this old practice. In other words, with affiliate marketing, people promote other people’s products or services and get commissions every time a lead is introduced or a sale is made.

Similarly, many well-known businesses like Amazon have this type of program that pay out millions of dollars to websites that sell their products.

5.7 Video marketing

YouTube is one of the most famous search engines around the globe and users go to the platform before making a buying decision; read a review, just to relax, or to learn something.

There are various video platforms around such as Instagram Videos, Instagram, and TikTok to run a video marketing strategy. In the same vein, businesses find the most success with this type of marketing when is integrated with content marketing, SEO, and other social media marketing campaigns.

5.8 SMS messaging

Non-profit organizations and companies also use text messages or SMS to send information about their latest promotions or give opportunities. In addition, political candidates in the UAE also use text messages to spread positive information about their own platforms.

Likewise, since technology is advancing, many campaigns are directing their customers to directly pay via SMS.

6. Does a digital marketing agency adapt easily to changes?

Extensive work goes into developing a successful marketing strategy. Usually, some businesses in the UAE follow a fixed strategy until it is completed; allowing it to take effect, subsequently, they judge its results. However, things do not always go according to the plans, you may end up concluding halfway that your calculations were off, that an assumption was incorrect, or your audience did not react as expected. was incorrect.

Modifying and adjusting your strategies is massively beneficial since it prevents you from having to start over.

Being able to change your strategies is beneficial for a digital marketing company. And adopting a digital strategy is much easier than other traditional forms of marketing such as billboard advertising or mailers. For example, if your online advertising is not working as expected, you can easily adjust it or pause it for better results.

7. How can Digitizengrow assist you with your digital marketing efforts?

On Digitizengrow we are a full-service, versatile, and dynamic digital marketing partner for your business in the UAE. We do not rely on smoke and mirrors to attract new leads to your business. Instead, we work hard with our innovative marketing and SEO skills to drive new customers and build brand awareness for your business.

We will establish a clear communication line to understand your requirements, objectives, and goals. As a result, you will have a tailor-made strategy that aligns with your business needs. We will become an extension of your team, a partner that will work side-by-side to understand your goals and market.

Most importantly, we will not execute any strategies blindly, everything we do comes with thorough planning and research.

Make sure you feel comfortable with us, if you want, you can ask any questions you want, voice any concerns, and more. Further, we do not limit our expertise to specific fields; we know we have what it takes to build a customized strategy and take advantage of various marketing channels to assist you.

Do you want us to start working side-by-side with you and take your marketing efforts to the next level? If you have questions or are ready to receive the best marketing solutions in the UAE; you can call us at +971 43 316 688. Or additionally, you can email us via contact@digitizengrow.com.

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