Currently, we are considered to be living in the digital age. Therefore, all companies must be aware of different digital techniques and tools to be successful in the market. One that is currently becoming a trend is organic SEO. Which, in a nutshell, is about optimizing search engines with organic methods.
In this article, you will see much more information about organic SEO. The first thing will be to teach you a complete and detailed definition so that you can understand the term. Then, you will see what are the functions of natural SEO. In addition, we will show you the differences between the most emblematic SEOs of today. Finally, we will give you a step-by-step guide to becoming the best organic SEO.
- Do you know what is organic SEO?
- What are the main functions of this type of SEO?
- Learn the differences between paid search and organic search
- Step-by-step guide to becoming a good organic SEO
- Contact DigitizenGrow to be able to have advice from a natural organic SEO company
1. Do you know what is organic SEO?
The term organic SEO can be defined as an Organic search engine optimization service. Organic SEO is the practice of using white hat SEO strategies to increase traffic to your website. In addition, you will be able to improve the presence of your website in the different results of the search engines that are not paid.
The word organic is used to distinguish between natural methods of search engine optimization; paid tactics to be able to rank on SERPs. Generally, an SEO strategist is a specialist in search engine optimization. In addition, they are in charge of helping with the positioning of the SERPs.
However, the question arises as to what a SERP is and why this is extremely important for SEO.
1.1 The SERP features that Google owns
When a question arises and you want to know its answer, you usually go to a search engine. Therefore, people are provided with a complete idea of how to search Google sites. Thus, we found that approximately 68% of website clicks originate from a search on a search engine.
The moment you or someone else types or says something on any search engine, the search engine results page or SERP is what you get. Common SERPs will offer users two different types of content. One will be the organic search results and the other the paid ads or better known as paid search.
Being able to appear in organic search results is very valuable. This is because when compared to paid results, these organic search results receive more clicks from users. Google also comes with certain SERP features such as rich snippets, maps, knowledge panels, and video results.
We found that all types of results, except for sponsored ads which are paid searches; are influenced by organic SEO techniques. For this reason, it is important to invest in SEO packages, as this will give you a much more optimized website.
2. What are the main functions of this type of SEO?
It is important to understand that search engine results are not randomly chosen or happen by chance. All search engines use a complex algorithm that is patented to determine which results in the best answer to the user’s query.
Without much detail, search engines use crawlers that are also known as spiders or bots. These are used to be able to track the internet and collect as much information as possible. The crawlers will be in charge of collecting all types of content, from visuals such as images to text articles or blog posts.
To find this content, crawlers start their search from a well-known web page. Through external and internal links, crawlers will seek to understand the context of each of the connected web pages.
All the information that is collected about a web page is included in the database of the respective search engine. This is also known as the search index. Each of the web pages is cataloged based on the context that it has.
3. Learn the differences between paid search and organic search
Every organic search engine optimization SEO company should know the difference between paid search and organic search. The most relevant difference between them is regarding the payment. The reality is, both search results are well-earned placements to compete for paid search results. In addition, for each click that is made (PPC) through a Google Ads account. This is something that you should take into account when choosing a PPC consulting agency.
This is not the only difference that exists, there are many more that are mentioned below.
3.1 Differences regarding prices
There are different types of SEO packages, the most common currently is organic SEO. In these packages, they include the organic search. Therefore, it is important to know the differences between this search and the paid search. The first difference that will be discussed between this search and the paid search is concerning costs. Organic search has no upfront costs, but it does require a lot of time and investment to keep you optimizing the site.
On the other hand, paid search has an initial fee to rank high in the SERPs. You should know that highly competitive niches require a higher budget.
3.2 Differences regarding time
When you use organic search to see generate orders, income and generate customers, you must wait several months. This is because to rank or appear in the first search results it can take between 3 and 6 months. While paid ads can be implemented immediately. However, it requires regular optimization to avoid losing locations.
3.3 Differences regarding targeting
The third difference that is going to be discussed is concerning the target audience. The organic search aims to provide relevant results to users. On the other hand, paid search specializes in attracting only users who are in the ready-to-buy phase.
3.4 Differences regarding visibility
Concerning the visibility of the website; If you search organically, the search results will be visible to anyone who makes a search query. Instead, PPC allows companies to approach certain recipients with the appropriate bidding strategy.
3.5 When to use each of these search types?
Within the SEO strategies, its objective is to increase the presence of users on the web for a long time. While PPC has to be used in conjunction with SEO to provide the best ROI while growing search visibility.
4. Step-by-step guide to becoming a good organic SEO
To become a good organic SEO, you only have to follow five very simple steps. This all serves to help all potential customers find the websites directly, from the organic results.
4.1 Know the key factors for SEO
It is important that every good SEO fully understands the search engine factors. All of which will go a long way in making a positive impact on your SEO career. In case you want to create an organic SEO strategy, you have to know the three fundamental pillars of SEO. Below, you will see a description of each of them.
4.1.1 On-Page SEO
On-page SEOs have the function of optimizing each of the different elements of the page. They do this by using practices so that individual pages rank highly or desirable in search.
There are different practices that on-page SEOs need to focus on to achieve this optimization. For instance, research keywords belonging to the competition. Another common strategy is the correct use of heading tags from h1 to h6. All of this can turn your website into an indispensable resource for users and search engines.
4.1.2 Off-page SEO
Contrary to on-page SEO which is responsible for optimizing the content of your website; Off-page SEOs are in charge of the activities carried out by an SEO outside of the website. Its main goal is to strengthen the popularity of your site in search engines. This is because the more reputable and trustworthy the site is, the greater the possibility of positioning itself with a high ranking. Their most important activity is link building.
4.1.3 Technical SEO
Technical SEOs are concerned with the visibility ability, crawl ability, and performance of your website. All of these types of SEO activities are for search engines to better understand what your website is about. For instance, have a nice and flashy 404 error page. This is to be able to contribute to better search rankings and opportunities to get good results from competitors.
4.2 Shift the focus to the search purpose
When users decide to perform a search using the Google search console, they have a particular purpose. That is why current SEOs must know how to use the Google search bar and also understand the search intent of users. This is considered the most relevant factor of organic SEO.
Thus, you can think that to rank high today and get more traffic to your website; you must optimize the content of the web page to satisfy search purposes. There are different search intents, specifically, there are four that all SEOs should be aware of. Below, you will see a list of all of them.
- Commercial research.
- Informative.
- Transactional.
- Regarding navigation.
4.3 Associate company KPIs and associate with SEO strategies
Every good SEO should know that online search is the first step to a great online experience. Therefore, it is of the utmost importance that organic SEOs unite their efforts with the general objectives or goals of the company. The most effective SEOs are those that integrate with the overall marketing strategies of companies. This is one of the reasons why digital marketing is important.
Surely, you are wondering what marketing strategies can be used to create brand awareness online. The best known are local associations, referral programs, and social media optimization.
4.4 Participate in webinars and conferences
Generally, professionals from different industries constantly attend webinars and conferences. This is to be able to learn about new tools and emerging trends. In addition, you can discuss problems and grant different solutions and strategies for all.
SEOs should also go to webinars and conferences to achieve these goals. Currently, several virtual conferences can be interesting for SEOs. For instance, the local search summit, Search Engine Journal eSummit, SEO in Brighton, and more.
4.5 Research different new SEO techniques from subject matter experts
You should know that the SEO industry is constantly evolving and growing. Therefore, it is important that every good organic SEO, or any type of SEO, is actively involved in the industry. Thus, you can keep up with all the new trends and have a cutting-edge edge against the competition.
One of the best ways to keep up to date with everything that is happening in the SEO industry; is to follow the opinions of opinion leaders and SEO pioneers. All of these SEO veterans provide different tips, research, and data that are useful to anyone in the business.
5. Contact DigitizenGrow to be able to have advice from a natural organic SEO company
If you want to create a web page, it is best to hire Organic search engine optimization companies or simply, agencies that offer SEO services. The best option you can find on the market is DigitizenGrow. We have organic SEO who know the best and updated techniques to position your website. If you want to contact us, you just have to call us at +971 43 316 688 and one of our advisors will assist you. In addition, you can write to us at contact@digitizengrow.com and thus obtain more information.
