Knowing how to choose the best SEO agency for your business can be the difference between better ranking, organic traffic, increased conversions, or a decrease in organic search ranking. It is crucial since there are some businesses that implement black hat techniques, harming your business in the long term.
In this article, we will ensure you understand everything when it comes to SEO services and why it is crucial for businesses in the UAE. Picking the right partner in this area can be an overwhelming task; especially with the increasing number of emerging SEO companies. There are some things to look for and consider when choosing it.
- How do companies tend to choose an SEO company?
- Are companies selecting their SEO partners as they should?
- How can you choose a good SEO company?
- What should you have in mind when choosing an SEO agency?
- Your marketing goals are crucial in this process
- How can Digitizengrow provide you with the best search engine optimization in the UAE?
1. How do companies tend to choose an SEO company?
- Referrals and established relationships
Previously established relationships and referrals are one of the key reasons why businesses should choose an SEO company. This makes sense since companies may not be experienced with SEO solutions, and therefore; they rely on the experiences of colleagues and friends they trust.
- SEO company knowledge and processes
This is the second most important factor when choosing an SEO company, processes, and knowledge. That is to say, this includes thought leadership, reporting, transparency, staff experience, and customer service. Further, these are important aspects that can make a business successful for its clients.
- Online reviews, case studies, and client references
This is also related to processes and company knowledge; past performance also comprises specific evidence such as client references, case studies, and online reviews. As a result, this indicates previous success.
2. Are companies selecting their SEO partners as they should?
According to research, 1 in 5 companies had a negative experience with a local SEO agency in the past before finding the right one. This suggests that great agencies have to work hard to educate potential clients on what a trustworthy SEO partnership and strategy looks like.
In addition, companies must take more time more time vetting prospective partners with many criteria to find the best fit. To be more specific, businesses choosing SEO firms based only on factors such as price, culture, fit, or location; as opposed to business performance and knowledge, are not doing their homework before committing to a partnership.
3. How can you choose a good SEO company?
When it comes to choosing an SEO agency, you want to do it in a logical and smart way. Therefore, if you rush into the process; you will end up hiring a business that does not meet any of your expectations. This can lead to a frustrating experience that does not help you drive leads, sales, traffic, or sales from search.
Learn how to pick the right SEO agency for your business, and avoid the aforementioned scenario:
3.1 Look at their SEO services past performance
Performance matters massively not only for SEO businesses but also for companies like yours. For instance, people will look at what your business is doing to determine if you can deliver and you should do the same when choosing an SEO partner.
Look at their previous performances, whether through case studies, portfolio examples, client testimonials, or industry awards. With solid proof of their performance, your business can go into partnership or consultation with confidence.
As a result, you will know you are choosing a good SEO business for achieving your goals to take your business to the next level.
3.2 Ask their current or past clients about their experience
After that, you want to get in touch with their current or past clients. For example, in-depth interviews, as well as reading testimonials, can give your business the right insight. Likewise, you would learn about your prospective partner’s weaknesses and strengths as well as preview the reporting process and strategy.
You must learn as much as you can about how the company is run, its reporting, and the SEO process. Therefore, you will obtain a third-party view of your SEO before you enter into a financial partnership with them. In addition, you can answer some questions too, such as:
- How fast are they returning emails or calls?
- Will you receive a dedicated contact point or a different one?
- How much time their partners must set aside to review strategy decisions and reports?
This information will help your company to choose the best link-building and search engine optimization partner. Further, it will also make you narrow your options list easier; allowing you to focus your time and efforts on SEO companies that have all requirements on your list.
3.3 Meet them in person and ask questions
One of the final steps in how to choose an SEO agency goes around meeting potential agencies. Before you sign with an SEO business, ensure you meet them, virtually or in person; like through a video conference. On the other hand, a face-to-face meeting can also help you decide if they are the right partner for you.
When you meet with prospective agencies, ensure you have ready a list of questions. For example, some questions to ask when choosing a local SEO agency include:
- What is your experience with our business industry?
- How much do your SEO services cost?
- When should I expect to see results?
For a better interview, you can also brainstorm various questions with your team and business leaders. While your team can have various questions about reporting and strategies; your decision-makers may have about return on investment (ROI) or pricing.
4. What should you have in mind when choosing an SEO agency?
4.1 Choose an ethical company
Check carefully their previous work and start with their site. Does this business have an optimized site for search engines? Is it showing up in keyword searches? if the answers are negative and they have not developed an online presence, they are likely to not help you either. In addition, check out their other promoted companies and check their Google rankings.
Before researching potential SEO partners, it may be a good idea for any business owner to familiarize themselves with SEO basics. To know what it is, how it works, and how results are achieved is important if you want to tell the difference between unethical and ethical SEO practices.
On the other hand, before signing anything with an SEO company, ensure they adhere to the search engine guidelines. Black hat SEO is a term for unethical optimization practices; it can produce quick traffic for your website. However, you will eventually get banned from having any presence online.
Does the company carry out the work domestically or do they outsource it to third-party entities in another country?
4.2 No one can guarantee results
This goes along the same line as ethics, you must also pay attention to what an agency guarantees. That is to say if the SEO agency estates they guarantee a certain number of visitors to your site or a certain place on Google; avoid it. It is impossible for any business to promise a specific ranking.
Google, on the other hand, refuses payments for higher rankings or priority submissions; therefore, the desired promise is that they will follow the search engine optimization guidelines for work quality and the SEO process.
Their search algorithm is another thing constantly tweaked and updated. Therefore, it is important to choose an agency like us that stays on top of these updates and works with the latest changes.
4.3 Check the SEO company’s reviews
Check reviews and testimonials for the SEO provider you want to potentially work with. Besides testimonials, you can look for other comments by searching online. Therefore, if they have several negative reviews, they will be likely to appear. In addition, you can also check out their social networking sites and BBB profile to see their interaction online and get a better picture.
4.4 Expect transparency
If the prospective company is willing to answer all your questions and fully clarify any doubts by offering clear information; it is one of the best signs. However, beware of businesses that are secretive about their practices, employees, or processes. If they are hiding anything, it is likely that they are operating under unethical standards or practicing black-hat SEO.
SEO does not have a secret formula nor is rocket science. Thus, a good SEO agency will not doubt to share their process; teach you more about SEO and how it works, or explain why they do things a certain way.
4.5 Fast, cheap, and easy do not exist
Although digital marketing is one of the most affordable ways of marketing, the right SEO takes time and funding. Since it is not immediate and cannot be done in one day, any business charging a one-time fee is not a good sign.
Search engines, on the other hand, are constantly changing their algorithms, as a result, internet marketing is gradual. A better way to handle SEO is an annual or monthly contract to ensure that an SEO partner is maintaining results and improving your site continuously.
4.6 They provide more than just a report
Before you sign a contract with a company, you should ask them about how they report results. Google Analytics is an incredible tool, but more than that; it is crucial that they are analyzing what is working and what is not. The best SEO firms cater to your marketing strategies based on results from approximately the last year.
Most importantly, ensure your partner is just not showing you empty numbers but is also interpreting and analyzing observations to help your business grow.
4.7 Look at their portfolio
Take a look at their previous work and start with their website.
- Is this website successfully optimized for search engines?
- Are they showing up in searches for their keywords?
If they have not been able to keep an excellent online presence themselves, it is likely they will not be able to help you either. In addition, you can take a look at some of the other companies they have promoted and check their Google ranking.
5. Your marketing goals are crucial in this process
Before you decide on an SEO provider, you must sit down with your team and discuss your marketing objectives and content:
- Developing compelling content objectives: one of your main goals must be to drive organic traffic to your website. Your target audience search phrases that include important keywords, so your objective should be to bring them to your content that is relevant to your needs.
- More revenue: you must boost your sales, and our SEO services can be a sales-driving activity that brings the right people to your site.
- More sign-ups and product trials: you want to bring your target audience to your site and convince them to download your lead magnet or sign up for your newsletter. As a result, people that have signed up would like to test your product, learn more about what you are offering, and become customers.
6. How can Digitizengrow provide you with the best search engine optimization in the UAE?
Digitizengrow is an experienced and reliable SEO agency in the UAE, we provide top-quality search engine optimization, social media marketing and management, custom web design, and other marketing-related services in the UAE.
Most importantly, marketing is all about finding the right audience and growing brand awareness for your products or services.
Our digital marketing services provide all-sized businesses in the UAE with the chance to market themselves with the best services. It does not matter if you are a medium-sized company, a multi-location business, or a start-up; our link building and SEO services will help you expand your niche market to reach broader audiences, irrespective of location or time differences.
Through white hat SEO practices and thorough keyword research, we will make you achieve higher organic rankings and increased visibility in search results. In other words, our local SEO agency will perform on-page and off-page optimizations and track your results with our analytics program and extensive keyword research.
Further, these practices allow us to attract high-quality traffic and leads, as a result, you will have increased conversions as part of our marketing campaign.
Do you want Digitizengrow to provide you with the best SEO services for your business? If you want to access the best marketing team in the UAE or if you just have additional inquiries; you can call us at +971 43 316 688. Or additionally, you can email us via contact@digitizengrow.com.
