WhatsApp is practically the most popular messaging application worldwide. It has more than 2 billion active users per month. Thanks to this, because it’s the ideal platform to connect with your potential clients and retain existing ones. However, to make the most of the power of this social network you have to use the best WhatsApp Marketing Ideas. The idea is to use a well-defined and creative marketing strategy.
In this article, we present you some of the best WhatsApp marketing ideas that you can implement to attract more customers. The first thing will be to define what exactly marketing with this social network is and why it is important. In addition, we will show you the benefits of having good marketing strategies for WhatsApp. These ideas will help you improve your communication, increase your reach, build trust, and create a community around your brand.
What Is WhatsApp Marketing?
WhatsApp marketing is a strategy that uses WhatsApp as a marketing channel. That is, to sell products, services, and other solutions with this social network. The idea is to send individual and personalized messages, making use of the resources available in the application. Especially in the one that is for companies, that is WhatsApp business.
Currently, many companies have already realized that having good WhatsApp marketing ideas is one of the best ways to expand their contact base. In addition, closing new sales and facilitating communication with potential clients. However, there is one mistake that your company cannot make and that is using WhatsApp without integration with other digital marketing actions. That is, to be successful in this area it is essential to have a Marketing strategy.
You can create a complete plan to transform WhatsApp actions into a Marketing channel with personalized communication. At the same time, you continue to surprise your contacts through the media with other common strategies together.
Why Is WhatsApp Marketing Important?
Currently, the most popular messaging platform in the world is WhatsApp. As of 2020, its audience is more than 2 billion monthly active users. This is an essential marketing channel for companies that want to connect with audiences in developing countries. For example, there are 340 million monthly WhatsApp users in India and approximately in Brazil.
However, you have to know that the platform is also an excellent option for promotions in different markets. Especially in the United States, which has 68 million users who access WhatsApp at least once a month.
Additionally, WhatsApp marketing allows you to stay in touch with your customers. Every day more than half of WhatsApp users enter the application to check messages or news. The positive side of this is that you are assured of receiving offers this way; Especially, since text messages have a 98% open rate.
Finally, you have to understand that your clients love this communication channel. Users trust brands with chat apps more. According to surveys, 53% of people would buy from companies that they can contact through chat. You have to know that there are more benefits to implementing WhatsApp in your marketing strategy.
Benefits Of Using WhatsApp Marketing Ideas For Customers
There are many opportunities to realize your WhatsApp marketing ideas. In particular, there are four benefits of WhatsApp marketing for your business.
Deep Customer Relationships: More than 60% of people have a better connection with a brand when using messaging apps. As a result, WhatsApp marketing is a bulletproof strategy for building deeper and longer-lasting relationships with customers. Maintaining that connection helps you reduce expenses. The reason is that customer retention is 5 to 25 times more affordable than acquisition.
WhatsApp is a social network that offers companies a set of customization opportunities. For instance, you can send welcome messages, birthday wishes, special offers, and more. As a result, customers feel a greater affinity with the brand.
Higher Conversion Rate: If you have a perfect channel to make initial contact with customers, you are on the right track. Generally, customers feel dissatisfied with telephone calls. Additionally, you may seem unreachable through email or other social networks. This is why WhatsApp is useful because it can drive potential customers to make purchases. According to company surveys, 40% of customers responded positively to WhatsApp messages. That is, messaging generates high conversion rates.
Better sales: WhatsApp Marketing is often interpreted as a magic wand for sales. With the trick of adding a WhatsApp cell phone number to your website, you can increase your sales by 27%.
Lower Marketing Cost: Currently, WhatsApp is a highly accessible marketing channel. As a result, it has become an attractive marketing platform for small businesses. To start working, you just need to install the application and have internet access.
Best WhatsApp Marketing Ideas To Attract Customers
If you want to carry out a successful WhatsApp marketing campaign, you must follow certain ideas to be more attractive. Publishing ads also called Facebook marketing is a thing of the past. For this reason, you should know how to do WhatsApp marketing and take advantage of the great reach that this social network has.
Next, we will present you with the best WhatsApp marketing ideas for your business. In this way, you can take advantage of a social network where more than 100 billion messages are sent daily.
Understand your target audience
It is time to reach your target audience. Also, it is important for you to understand that WhatsApp is a different game when compared to SMS marketing and power of email marketing. For this reason, the communication style used must be synchronized with what generally occurs on WhatsApp.
Generally, conversations on WhatsApp occur between family and friends. For this reason, the conversation style is informal and jovial. So, this should be the style your company should adopt. Take care to use informal language, use emojis to enhance this aspect of informality.
In this way, the client will be able to feel that they are talking to a real person. In addition, you feel valued and your satisfaction with the service you just received increases.
Segment your audience based on demographics, interests, and behavior
If you want effective advertising, it is important to use a very good strategy. In this case, demographic data, interests and behavior can help your company create more effective and targeted WhatsApp marketing campaigns. For this reason, here are some steps your company can take to combine these factors for effective segmentation.
This means that you must create fictional representations of different customer groups. Furthermore, this must be done based on several factors. In this case it can be income, age, location, preference, behavior and interests.
Collect demographic data
It is important that you collect demographic data on all of your customers. This way, it can include factors such as the client’s gender, age, income, educational level, and occupation.
Collect behavioral data
You should collect data about your customers’ behavior. It may include factors such as purchasing behavior, website behavior, response to marketing campaigns, and level of engagement.
Having the demographics and behavior data, you can begin to identify patterns. Here, you must look for correlations between different demographic factors and behaviors. A simple example would be that companies may notice that young people are more likely to make purchases online and older customers prefer to go to the store to make their purchase.
You have to create specific campaigns
According to the patterns you have identified, companies must create a marketing campaign on WhatsApp that adapts to the profiles of different customers. This way, the company can create campaigns that are aimed at younger customers who have shown interest in its product or service.
Generate high-quality, engaging content for your target audience
Your target audience is the group of people who are truly interested in your product or service. Plus, these are the ones most likely to engage with your messages, become your customers, and be loyal to your brand. For this reason, generating high-quality content will be the backbone of a successful marketing strategy.
For this reason, to make your content top-notch, create informative articles that are attractive and well-structured. In addition, they address the topic of marketing on WhatsApp in depth. For this reason, make sure the content displayed is easy to read and offers real value to your readers.
Send your content to your audience via WhatsApp
WhatsApp messages have an open rate of 98%. For this reason, sending your content via WhatsApp en masse is an effective way to reach your audience. This way, you can send your special offers, discounts and promotions that are seen and noticed by customers.
Since WhatsApp opened the doors for companies to send their promotional messages, a unique opportunity has arisen. For this reason, make sure you send all your content to your audience on WhatsApp. From its new offers to the new services it is offering. Also, if you wish, you can use WhatsApp marketing template that may be useful to you.
Promote your WhatsApp marketing campaign on other social media platforms
If you want to create a comprehensive WhatsApp marketing strategy, it is important that you integrate it with other platforms. These platforms can include Instagram, Facebook, Tik Tok, etc. This way, you can reach potential customers using multiple channels and increase your chance of conversion.
You can harness the power of social media and promote your WhatsApp business number. This way, you can attract potential clients to be part of your group. However, if you want to take advantage of this tactic, you need to stay away from mistakes in your marketing approach.
Additionally, you can share exclusive content or run email promotions and attract new customers. On the other hand, you can integrate your WhatsApp list with efficient customer engagement software. This way, you can track your customers and their preferences.
Interact with your audience
If you have long conversations, these will hardly help you make conversions on WhatsApp. Furthermore, conversations are the basis of interaction with customers. For this reason, you must ensure that you interact with customers and address all their queries.
The idea is that your customers can have a satisfactory experience when searching for more information about your products or services. Customers tend to buy again in places where they are well served. In this way, by interacting with your audience, you show them the company’s commitment to its customers.
Plus, it allows potential customers to become repeat customers more easily. However, you should be careful not to overwhelm customers with long, unsupportive conversations. For this reason, the interaction must be done in a way that the client can clearly understand everything they need.
Offer discounts and promotions
This involves sending WhatsApp messages, offers and alerts to your customers. Additionally, this method is ideal if you want to increase your brand awareness, promote new products or services, and boost your sales.
An example of this is restaurants that want to send special offers to their loyal customers. On the other hand, it could be a gym that sends promotional messages about new classes, special membership discounts, or fitness challenges.
Offering promotions and discounts are a good way to capture more attention from potential customers. In this way, if they had certain doubts about the prices of their products or services, they will now be able to purchase them for a lower price or in larger quantities.
Track your WhatsApp marketing performance
If you want to refine your marketing strategy, you should take advantage of this tracking so you can analyze your data. This way, you can monitor user engagement, track your marketing campaigns, and adjust accordingly.
Plus, this data-driven approach ensures you can continually optimize your efforts. It even improves the user experience in the future thanks to the improvements you can implement in your campaign.
Use WhatsApp Insights to understand your audience interaction
Effective WhatsApp marketing is about you providing value, encouraging engagement and building strong relationships with customers. In this way, if you want to achieve this, you need to understand the market dynamics at play. Additionally, you should analyze how your brand fits into the overall business picture.
Thanks to this, you will be able to create interactions that are meaningful through the platform. In this way, you should allow customers to check the availability of your products or be able to reserve items in the store. Additionally, you must have a dedicated WhatsApp helpline for troubleshooting or answering queries.
It is important that your customers rate their experience with your products or services. Also, provide suggestions through surveys or requests for comments on WhatsApp. On the other hand, customers should be involved with questionnaires or WhatsApp contests so that they can drive interactivity. You can even highlight some customer testimonials and generate goodwill.
It can offer real-time interaction opportunities. In this case, you can do live Q&A. Additionally, facilitate group discussions and share user-generated content to build a community of like-minded customers.
Tips for implementing a successful WhatsApp marketing strategy
After seeing the best WhatsApp marketing ideas, it is time to see some tips to implement. That is, we will give you some more specific techniques.
Create broadcast lists: A broadcast list is a group of recipients brought together. You have to know that contacts cannot see each other, or receive messages separately. Thanks to this, they are similar to segments on your mailing lists. These features make broadcast lists perfect for sending relevant campaigns. For instance, you have the option to put all your VIP clients on a list to send them exclusive offers. With this you can retain and engage your audience.
Use group chats: Group chats and broadcast lists seem to be the same; However, there is a difference between them and that is that the members can communicate with each other. This way, they can share their opinions with the entire group. Thanks to this, group chats are useful for encouraging discussions between your clients.
Use WhatsApp statuses: Thanks to WhatsApp statuses, you can share text and multimedia files with all your contacts and receive comments. While posting the update, you can also share it on Facebook. All WhatsApp statuses expire in 24 hours.
Make a product catalog: Currently, WhatsApp provides a product catalog to showcase the products. This function has great potential, even Instagram has an analogous tool and it is an Instagram store.
Create a WhatsApp link: It can be difficult for users to start conversations on WhatsApp due to the need to find their phone number. Also, you have to save it in starting a chat. Fortunately, WhatsApp links currently exist. You can create such a link and place it on your website in chatbots, add it to your email campaigns or landing page.
In conclusion, WhatsApp is a powerful tool that many businesses can use to connect with their customers, build relationships, and increase sales. By following these tips, you can create a successful WhatsApp marketing campaign that will help you achieve your business goals.